# digital advertising

New AI deployments are normalizing data extraction and surveillance while monetization pushes answer interfaces toward advertising. Agentic pipelines still depend on brittle orchestration and missing portability standards, and the compute moat debate warns startups against costly misallocation.

Monetization moves such as ads in premium chatbots and an internal push to improve performance are colliding with safety expectations and enterprise trust. At the same time, edge hardware support and policy constraints are shaping adoption, as users report friction from AI detection regimes.